• allow visitors to convert their information on the entire website which obviates typing identical information more than once.
• help AART recognize a visitor when revisiting aart.dk.
• give the visitor access to stored information.
• ensure that the visitor is not asked to conduct the same action over and over.
• to generate statistics on visiting frequencies and time spend on the website.
• to pass on pseudonymous information to third parties with the purpose of targeting specific content from AART architects to visitors who have shown an interest in the company.